Writing and publishing a blog post involves several steps, and the time it takes can vary based on factors like experience, research, and editing. Let’s break it down:
- Writing the Blog Post:
- Additional Considerations:
- Image Creation: The time spent on creating or sourcing relevant images for the post.
- Formatting: Formatting the content, adding headings, bullet points, and ensuring readability.
- SEO Optimization: Incorporating relevant keywords, meta descriptions, and optimizing for search engines.
- Promotion: Sharing the post on social media, email newsletters, and other channels.
- Industry Data:
- According to a survey by Orbit Media, as of 2023, the average blog post takes four hours and 10 minutes to write. However, this duration doesn’t include image creation, formatting, SEO, or promotion2.
- The average length of these blog posts is 1,376 words2. Keep in mind that blog post lengths have been increasing over the years, with more emphasis on longer, informative content2.
In summary, a small business can expect to spend several hours crafting a quality 1,000-word blog post, considering both writing time and other essential tasks before publishing.